When it
comes to the actual sales of BMW, services is essentially the primary factor of
closing the deal, even though the car may look presentable it still needs the
service of a salesman or BMW specialist to inform and emphasize the unique
style and functions of a BMW for the buyer. One of the reasons BMW has been
successful over the years is because they’ve mastered relationship marketing in
services and internal marketing in services. As an entry level or level 1 BMW
customer BMW waives the first 3 payments to show appreciation for choosing
their products. When you become a level 2 customer, BMW makes you a part of
their “ My BMW “ group and you are not only able to create your own BMW from
the base model but on top of the first 3 payments being waived you will also
get 1,000$ rebate at signing. At the top of the list are their level three
customers who doesn’t only receive the benefits of a level 1 and level 2
customer but they also receive rate reductions, security deposit wavier and
have the option to cancel their lease early and BMW will make your last few payments. BMW also
will be able to waive or reduce over mileage charges and wear & tear fees.
However the customers aren’t the only people receiving these incentives from BMW,
the employees receive benefits as well such as receiving the first chance at
any new BMW product for the lowest price on top of receiving their standard
discount. Also BMW has a great benefit plan that provides Pension, Career
development such as constant meetings with BMW counselors to create a paradigm
for your career and the road you want to go, Support with child care and care
of dependents, Health and fitness provisions, Leisure activities. Such as
having friends and family of employees attending these fun filled venues payed
for by BMW and Temporary foreign assignments.
