Being that BMW is one of the top
luxury car producers, they always have to not only stay on top of the market
but they have to stay ahead of the market to keep their customers on their toes
eagerly asking “What’s Next?” So far they have done so by putting top of the
line technology, powerful engines and aerodynamic body styles on their vehicles.
All the things above are nice and luxurious, however in this day and age most
consumers are converting their lives and their everyday purchases to
environment friendly products only; and with upcoming competitors it might seem
as if BMW cars were going to become “obsolete”. Absolutely not BMW had a
strategic plan to make market development by introducing the new i3
Series which
is a carbon fiber/aluminum structure (extremely light compared to competitors)
and 100% electric
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